Scriptoria supports second WHO Global Summit on Traditional Medicine

Scriptoria’s Strategic Communications Team has been busy supporting the World Health Organization (WHO) Global Traditional Medicine Centre as it prepared for the second WHO Global Summit on Traditional Medicine on 17–19 December 2025.

The three-day Summit brought together 170+ speakers and thousands of in-person and online participants across 21 plenary and parallel sessions, alongside an immersive exhibition space designed to inspire learning, reflection and collaboration. Its ambition: to advance a global movement to restore balance for people and the planet, grounded in the science, and safe and effective practice of traditional medicine.

Behind the scenes, our team worked closely with WHO staff, content contributors and research, curation and design partners to deliver:
• the summit website;
• session technical briefs;
• speaker biographies; and
• hundreds of posters and exhibition displays.

© WHO / CBAS Films

To give a sense of the scale of the work, watch this video showcasing the Traditional Medicine Discovery Experience – an interactive exhibition space inside the Summit. Almost every wall panel, display and interactive screen featured reflects work our team supported in some capacity – writing, developing or refining content alongside WHO specialists and partners. The video offers a rare glimpse into the volume and coordination required to deliver strategic communications at this scale.

With so many voices and tight timelines, our role was to bring clarity, consistency and coherence – ensuring a strong, unified narrative and materials that can be easily understood by diverse and non-specialist audiences.

Alongside our writing and editing expertise, rigorous project management has been critical in keeping this complex, fast-moving project on track.

If you’re managing a high-profile initiative with multiple stakeholders – and need clear, strategic communications to bring it all together – we’d love to help. Get in touch: communications@scriptoria.co.uk