Just Rural Transition (JRT)
Forging partnerships for sustainable food systems
The JRT initiative, a US$9 million programme, brought together food producers, governments, businesses, investors, civil society and rural and Indigenous peoples to champion equitable, sustainable solutions to food systems challenges. Scriptoria partnered with JRT to provide strategic communications, campaign, policy and storytelling services.
Timeframe: 2022–2025
Strategic communications in practice
Our approach
Scriptoria developed and implemented a communications and media strategy for JRT from 2022 to 2023, including developing policy briefs, opinion pieces and digital content. We also supported FCDO and the World Bank to produce case study compendiums for both COP27 and COP28. In 2025, we created a talking-heads video highlighting the need for all voices to be heard in a just transition.
Impact
We supported major, successful campaigns around COP27 – increasing JRT’s visibility and gaining new, high-profile followers on social media – and the launch of 10 principles for a just transition to sustainable food systems.
